Good Enough Copy in 3 Simple Steps

Use this process, templates, and simple steps to build the sales and marketing copy for your product or service.

When finished, you'll have a Messaging Guide to help you and your team write better copy faster and more consistently.

Table of Contents

Introduction

Step 1: Research

• Your Market
• Your Team
• Your Customers/Users
• Your Product (features)

Step 2: Synthesis

• Customer Quotes and Insights
• Customer Pain Points
• Power Words and Phrases

Step 3: Write Your Copy

• Strategic Narrative
• Unique Value Proposition
• Tagline
• Headlines / Subject Lines
• Closes (copy paired with a CTA)
• Calls to Action (CTAs)
• Features
• Benefits

Bonus

• How to use your messaging guide + ChatGPT to rapidly prototype your sales and marketing assets